Billboards depicting a man holding a Bible have been forcibly removed from a Southern California mall after multiple complaints and a “serious threat” was made about the religious imagery.

The billboards, posted at Fashion Island, advertised the upcoming evangelistic event ‘Harvest’ and featured an image of pastor Greg Laurie speaking with an unmarked black book in his hand.

Harvest Crusade altered the billboards and removed the book before resubmitted the new design to Irvine Company, a real estate company contracted to promote the event. However, the changes were seemingly not enough, so Irvine Company dropped all advertisements.

Harvest Executive Director John Collins told CBN News, “We’ve been doing this crusade for 29 years… We have somewhere around 100,000 people that will come out over the course of the weekend…

“We’re not upset with the Irvine Company. It’s unfortunate that they’re getting push back from a few intolerant folks,” Collins added.

“It’s sad that our culture is at this degree of intolerance… There’s such intolerance against Christianity that we aren’t allowed to state that or to publicly advertise this event. That’s amazing.”