Image

Butcher accused of vilifying Muslims with “Non-Halal Certified” sign says: “The sign won’t ever come down!”

The South Australian butcher accused of vilifying Muslims with a “Non-Halal Certified” sign has refused to remove the signage from the shopfront window. The Advertising Standards Community Panel ruled earlier this month that the Adelaide-based business breached the Advertisers Code of Ethics by informing customers that their food products were not halal certified. According to the Ad Standards Panel, the sign incites hatred and contempt of Muslims and would have been less likely to breach advertising standards if the message said, “Unfortunately, non Halal.” The panel also took issue with the fact that the wording was accompanied by imagery of……

The South Australian butcher accused of vilifying Muslims with a “Non-Halal Certified” sign has refused to remove the signage from the shopfront window.

The Advertising Standards Community Panel ruled earlier this month that the Adelaide-based business breached the Advertisers Code of Ethics by informing customers that their food products were not halal certified.

According to the Ad Standards Panel, the sign incites hatred and contempt of Muslims and would have been less likely to breach advertising standards if the message said, “Unfortunately, non Halal.”

The panel also took issue with the fact that the wording was accompanied by imagery of an emu and kangaroos, which suggests “Islamic dietary practices are not Australian” and gives off “a strong impression” that Muslims are not welcome in the store.

In a statement posted yesterday on the store’s Facebook page, the owners thanked their supporters and vowed: “as long as we own the shop the sign won’t ever come down!”

The statement reads:

Firstly we at Valley Butchers would like to thank everyone for the support and encouragement, it’s been amazing! It’s wonderful how loud as Australians wherever we are around the world our voices can be heard, as long as we speak as one.

Secondly as long as we own the shop the sign won’t ever come down! Thank you once again from the team at Valley Butchers!

The business did, however, reportedly make one minor alteration to the sign, changing “Non-Halal” to “Not Halal” after the Panel noted there is “no such thing as a certification that a food is ‘non halal.'” Tomayto, tomahto.

Special Request:

For nearly eight years, we've highlighted issues ignored by mainstream media and resisted globalist ideologies eroding Western civilization. We've done this joyfully, without paywalls, despite personal costs to our team. Your support has kept us going, but operating costs exceed donations, forcing us to use ads. We’d love to ditch them, so we’re asking for your help. If you value our work, please consider supporting us via Stripe or PayPal. Every bit helps us keep fighting for our kids’ future. Thank you!

What's New?

Use the blue arrows at the bottom to scroll through the latest.
The USA vs. The West: A Must-Read Viral Post by Martyn Iles

The USA vs. The West: A Must-Read Viral Post by Martyn Iles

"'Oh, the Americans and their guns!' we say, in our smug way. Yes, they have a warrior culture. We do not. We don't have to, because we're a leech on theirs."
By
by Staff WriterApr 6, 2025
LGBTQA Apostasy Laws

LGBTQA Apostasy Laws

"While the government promotes initiatives to encourage people to 'come out,' it simultaneously threatens criminal penalties against those who would even pray with someone seeking to step away from that identity."
By
by Ben DavisApr 5, 2025
Australians Could Face Up to Five Years in Jail for Praying

Australians Could Face Up to Five Years in Jail for Praying

"The new law makes it illegal to engage in prayer or counselling intended to change or suppress a person’s sexuality or gender identity—even if that person requests it..."
By
by Ben DavisApr 5, 2025
Todd Komarnicki’s “Bonhoeffer: Pastor, Spy, Assassin” Doesn’t Disappoint

Todd Komarnicki’s “Bonhoeffer: Pastor, Spy, Assassin” Doesn’t Disappoint

Rod Lampard reviews Todd Komarnicki’s “Bonhoeffer: Pastor, Spy, Assassin”
By
by Rod LampardApr 5, 2025
Trump: “Free Marine Le Pen!”

Trump: “Free Marine Le Pen!”

"The Witch Hunt against Marine Le Pen is another example of European Leftists using Lawfare to silence Free Speech, and censor their Political Opponent," President Trump said.
By
by Staff WriterApr 5, 2025
Cumberland Local Council Celebrates Easter with Bold Christian Banners

Cumberland Local Council Celebrates Easter with Bold Christian Banners

“As a Western Christian country, I believe it’s very important that we maintain our culture and religious principles. Our way of life is being eroded by increasingly hostile left-wing activists trying to water down our religious beliefs, particularly Christmas and Easter," he said.
By
by Staff WriterApr 5, 2025
The Game Is Rigged

The Game Is Rigged

The White man must always finish last.
By
by Ben DavisApr 4, 2025
UK Council Seeks to Ban Public Christianity; Offenders Face Two Years in Prison

UK Council Seeks to Ban Public Christianity; Offenders Face Two Years in Prison

"The proposed legal measure would prevent Christians from offering prayer, distributing Gospel tracts or Bibles, and laying hands on individuals, even with their permission."
By
by Staff WriterApr 4, 2025

Image

Support

If you value our work and would like to support us, you can do so by visiting our support page. Can’t find what you’re looking for? Visit our search page.

Copyright © 2025, Caldron Pool

Permissions

Everything published at Caldron Pool is protected by copyright and cannot be used and/or duplicated without prior written permission. Links and excerpts with full attribution are permitted. Published articles represent the opinions of the author and may not reflect the views of all contributors at Caldron Pool.

Caldron Pool does not condone the use of violence, threats, or intimidation for political or religious purposes. We strongly advocate for peaceful, respectful, and free communication and open debate without fear of reprisal or punishment.