“Disney has developed tools and strategies for re-engineering what women should be interested in.”

Jordan B Peterson has revealed a series of private messages that seem to confirm his claim that Disney’s Frozen is, in fact, “deeply propagandistic.” Peterson copped criticism earlier this month after bringing the charge against the popular children’s film. In an interview with Time, Peterson explained:

[Frozen] attempted to write a modern fable that was a counter-narrative to a classic story like, let’s say, Sleeping Beauty – but with no understanding whatsoever of the underlying archetypal dynamics… There was an attempt to craft a moral message and to build the story around that, instead of building the story and letting the moral message emerge. It was the subjugation of art to propaganda, in my estimation.

Peterson did not revealed the identity of the informant, but admitted he was one of his “more influential Twitter followers.”

The messages revealed that YouTube were working with Disney because “Disney has developed tools and strategies for re-engineering what women should be interested in…” The informant said he reached out to Peterson in order to confirm his Peterson’s assertion. Transcript below:

Just got out of a meeting with YouTube in which they admitted gleefully they’re working with Disney on implicit bias training and re-shaping things. She explicitly said Frozen was part of that. So you were 100% right about that.

The conversation started because YouTube is always complaining to me that my audience is 90/10 male/female. Every year this happens. And every year I explain that this is perhaps, y’know, not our fault. So she goes on to explain to me that YouTube is working to essentially find ways to force more female viewership onto the things they believe females should be watching. Like STEM videos. And that they have a dedicated team devoted to this female watch pattern effort. She goes on to say that they are working with Disney because Disney has developed tools and strategies for re-engineering what women should be interested in, essentially. And that Frozen is part of this unlearning of harmful stereotypes (in their estimation).

The reason I wanted to tell you is because of the absurd blowback I see regarding your insight into Frozen. Which I suspected you were right about but now I know you are. It is social engineering. Sesame Street does similar things.

So there are direct quotes there of people saying that even though its a bad movie – it doesn’t matter because of the message. It’s written plain as day what Disney is doing.