Celine Dion has launched a gender-neutral clothing line for young children in an effort to “encourage a dialogue of equality and possibility.”
According to the five-time Grammy winner, “The brand breaks stereotypes and inspires children to be free and find their own individuality through clothes.”
The collection was revealed on Tuesday with a bizarre advert. The video shows Dion breaking into a maternity ward before she transforms the newborn boys and girls into gender-neutral babies.
“Our children. They are not really our children,” Dion says in the advert. “As we are all just links in a never-ending chain that is life. For us, they are everything. But in reality, we are only a fraction of their universe…
“We may thrust them forward into the future, but the course will always be theirs to choose.”