More than 2,500 Muslims have signed a petition calling on Marks and Spencers to stop selling toilet rolls “deliberately insulting” Islam.

“They have the word ‘Allah’ written in arabic on their aloe vera toilet rolls,” the creator of the petition said. The claim was initially made in a video posted on YouTube which has so far attracted just over 24,000 views.

M&S responded to the criticism on Twitter saying: “The motif on the aloe vera toilet tissue, which we have been selling for over five years, is categorically of an aloe vera leaf and we have investigated and confirmed this with our suppliers.”

This is not the first time the multinational retailer has received online backlash for one of its products, but it just may be the most ridiculous.