News & Commentary State United States

Gillette ad features father teaching his transgender son how to shave for the first time since transitioning to male


Gillette copped worldwide backlash earlier this year after releasing a short film calling out “toxic masculinity.” But it seems the global shaving brand isn’t buying the phrase, Get Woke, Go Broke, despite reports the video had a negative impact on sales.

Toxic masculinity was just a warm up. Last week, Gillette released their latest advert featuring a father teaching his daughter how to shave facial hair for the first time since transitioning to male.

“Whenever, wherever, however it happens – your first shave is special,” the caption read.

The transgender Canadian teen commented on Gillette’s video, thanking the brand for “allowing me to share such an important moment in a man’s life with my father.”

WATCH:


Leave a Reply