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Breitbart Purged From Google Search, Outlet Calls It “Election Interference”

Breitbart has accused Google of "election interference" after the tech giant purged the conservative news source from appearing in their search results.
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Breitbart has accused Google of “election interference” after the tech giant purged the conservative news source from appearing in their search results.

According to the outlet, new data shows Google has been suppressing Breitbart’s visibility by 99.7 percent since the 2016 election of President Trump.

“On April 4, 2016, Breitbart ranked in the top ten search positions (i.e. on the first page of Google search results) for 355 key search terms; but now, as of July 20, 2020, Breitbart ranks in the top ten search positions for only one search term,” the news outlet said.

“And, on April 4, 2016, Breitbart ranked in the top 100 search positions for 16,820 key search terms; but now, as of July 20, 2020, Breitbart ranks in the top 100 search positions for only 55 search terms.”

The following graph shows Breitbart’s visibility on Google from 2011 to July 2020:

The SISTRIX Visibility Index ranks a website’s visibility in Google by looking at its ranking in a million search terms. Source: Breitbart

The news outlet went on to say, organic Google search traffic, which is measured by unique visitors, is also down 63 percent when compared to the first half of 2016.

Breitbart cited an anonymous expert in the field who said he had never seen anything like it before and suggested it indicated highly probable manipulation on the part of Google.

“I’ve never experienced such a wholesale removal of rank and visibility on specific concepts on a site as I have seen being applied to Breitbart,” the expert said. “Removal is the key, not dropping in rank, which would be an organic devaluing. These ranks are just simply gone, overnight, while other topics have been untouched.”

In 2016, just a few days after the election of President Trump, information leaked to Breitbart revealed top Google executives were committed to making the Trump victory a “blip” in history.

Breitbart said the purge proves the outlet is staying true to their word and “deliberately working to interfere with the reelection of Trump in 2020.”

The full report can be read on Breitbart’s website. We’ve linked to it here because you probably won’t be able to find it anymore through Google.


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