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WATCH: Huge video billboard in the middle of Times Square promotes 10-year-old drag queen wearing fake breasts.

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A large digital billboard displaying a child dressed in drag is on show in the middle of Times Square NYC.

The billboard, situated on the Viacom building, features the 10-year-old “drag queen” known as Desmond is Amazing and is part of a advertisement for Vicaom’s new production, Hype & Influence.

The video series is designed to “explore the cultural trends that matter.” Episode 2 is titled “Drag’s Impact on Culture” and features the child’s journey into drag dress.

Weep for our culture.

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