Image

Ad agency drops Nivea for allegedly refusing to feature homosexual men in their advertising campaigns

Ever witness an ugly break up? Perhaps none come more spectacularly than Nivea being dumped by their own advertising agency amidst allegations the brand refused to feature a homosexual couple in a recent media campaign. The popular skin-care brand, owned by German-based company Beiersdorf, reportedly had a long-running relationship with advertisers FCB Network, dating back…


Ever witness an ugly break up? Perhaps none come more spectacularly than Nivea being dumped by their own advertising agency amidst allegations the brand refused to feature a homosexual couple in a recent media campaign.

The popular skin-care brand, owned by German-based company Beiersdorf, reportedly had a long-running relationship with advertisers FCB Network, dating back more than 100-years. The advertising agency, however, has refused to renew their contract with Nivea after an employee allegedly said, they “don’t do gay” in response to an advert proposal featuring a homosexual couple.

According to Ad Age: “The allegations [are] that the brand rejected an image that the agency pitched showing two men’s hands touching, according to people familiar with the matter. A person on the client team allegedly remarked, ‘we don’t do gay at Nivea’ on a call with FCB creatives, one of which is gay, the people said.”

FCB refused to officially comment on the matter, however, Ad Age obtained a copy of an internal email sent to employees of FCB. While the email does not state specific reasons for terminating their long-time contract with the skincare brand, it does state: “Sometimes that journey ahead demands tough choices that lead down different paths.”

Nivea is yet to officially respond to the allegations, but sent a number of tweets in response to voiced protest: “In light of reported unsubstantiated allegations, we’d like to take this opportunity to reinforce and emphasize our long-standing commitment to diversity, mutual respect and equal opportunity – with a continued, zero tolerance for discrimination of any kind.”

“With more than 20,000 employees in over 100 countries, and in light of a reported unsubstantiated allegation we’d like to take the opportunity to assure you of our continued commitment in promoting open and inclusive culture across our entire organisation,” the brand added.

Despite distancing themselves from the allegations, numerous customers have taken to social media calling for a boycott of Nivea products, while others are backing the skin-care brand for not acquiescing to LGBTQ demands in marketing.

The Caldron Pool Show

The Caldron Pool Show: #16 – Justice For The Five (Warning: Graphic)
The Caldron Pool Show: #45 – The Case for the Christian Family
The Caldron Pool Show: #19 – Ian Miles Cheong
The Caldron Pool Show: #47 – Whitewashing and the New Blackface
Image

Support

If you value our work and would like to support us, you can do so by visiting our support page. Can’t find what you’re looking for? Visit our search page.

Copyright © 2023, Caldron Pool

Permissions

Everything published at Caldron Pool is protected by copyright and cannot be used and/or duplicated without prior written permission. Links and excerpts with full attribution are permitted. Published articles represent the opinions of the author and may not reflect the views of all contributors at Caldron Pool.