It’s truly remarkable that there is a marketing team out there that thought it would be a good idea for ANZ Australia to take sides in one of the most divisive national debates of our time. Of the 12.7 million Australians who voted in the Same-Sex Marriage survey, 38.4% of votes fell on one side, 61.6% fell on the other.
At the risk of offending 4,873,987 potential Australian customers, ANZ Australia has introduced the GAYTM. Yes, they’ve managed to sexualise a bank transaction, although they look more like something from the set of George Clooney’s, Batman and Robin.
Share your thoughts