Tag Archives: Masculinity

Rather than watch the slow erosion of their burgeoning society by the feminization of their men, China is actively seeking to push back against it, from within high levels of their government.

Read more

Proctor and Gamble is under fire for a Gillette ad pushing men to shave their “toxic masculinity”. The ad depicts men getting into fights, standing in front of barbecue grills, and verbally harassing women. The ad, dubbed “We Believe” also heavily features news clips discussing the recent #MeToo movement. The once popular razor blade maker has hemorrhaged market share in recent years. A decade ago, Gillette controlled about 70 percent of the U.S. market. However, last year, its market share dropped to below 50 percent, according to Euromonitor. In an effort to salvage its plunging popularity, Gillette has jumped on…

Read more

2/2